For far too long – I have declared myself too busy to launch my own blog; opting to toil on the ongoing battle to build relevant value for Media Crush.
You can all relax – I’m not planning an exit strategy and there isn’t anyone knocking with an offer to purchase my company – yet.
With that being said an ongoing thread #admire begins!
This post is #admire – Building Value!
Here are two companies that I admire for their ability to build value!
#admire -UNICA – Yuchin Lee previously famous for his part in the MIT blackjack team that got banned in many casinos, however, his work with UNICA is what got the attention of IBM and garnered UNICA a guy out of $480 million. Unica sells software that automates the process of predicting customer preferences, designing ad campaigns based on that information and measuring how effective the campaigns are.
Still working on how to best parlay a quality client list, an organic applied knowledge base to refine our service offerings.
Then the big question what do we want to be – whats our 20 second pitch.